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Khonkaen Technical College
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  ͧ and Data mining
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Marc Display
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 ISBN 9780471470649
  Berry, Michael J. A.
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Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.
 ѡɳ Indianapolis : Wiley, c2004.
 Ţ¡ 685.802 Be534D
  2nd ed.
 ٻ xxv, 643 p. : ill., 1 map ; 24 cm.
 ˵ Includes index.
 ˵ Contents: Why and what is data mining?
-- The virtuous cycle of data mining
-- Data mining methodology and best practices
-- Data mining applications in marketing and customer relationship management
-- The lure of statistics : data mining using familiar tools
-- Decision trees
-- Artificial neural networks
-- Nearest neighbor approaches : memory-based reasoning and collaborative filtering
-- Market basket analysis and association rules
-- Link analysis
-- Automatic cluster detection -- Knowing when to worry : hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
 ͧ Data mining.
 ͧ Marketing--Data processing.
 ͧ Business--Data processing.
  Linoff, Gordon.
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